Creating and launching a stylish D2C cosmetic brand
At the beginning of the pandemic that started in 2020, our team wondered if there was a soap positioned as the best one in the battle against bacteria and viruses while looking stylish and chic at the same time. And then we asked ourselves a series of questions… How to protect both the people we care about and ourselves? How to keep in touch with our loved ones without putting them at risk? How to act responsibly every day? And how to navigate this new reality our society is adjusting? Is it better to use soap or sanitiser?
Branding, product design, content strategy, social media, eCommerce, editorial content, performance marketing
Branding, product design, content strategy, social media, eCommerce, editorial content, performance marketing
Branding, product design, content strategy, social media, eCommerce, editorial content, performance marketing
Branding, product design, content strategy, social media, eCommerce, editorial content, performance marketing
Branding, product design, content strategy, social media, eCommerce, editorial content, performance marketing
Branding, product design, content strategy , social media, eCommerce, editorial content, performance marketing
Branding, product design, content strategy , social media, eCommerce, editorial content, performance marketing
Branding, product design, content strategy , social media, eCommerce, editorial content, performance marketing
Branding, product design, content strategy , social media, eCommerce, editorial content, performance marketing
Branding, product design, content strategy , social media, eCommerce, editorial content, performance marketing
Our team developed and designed both our own D2C product, the brand and its communication from scratch, launching it in 7 European markets. Instead of just marking communication assets with a logo, we decided to turn every text of STOPit communication into a visual branding element. The inherent circles in the font were accentuated, to create a unique bespoke type, making the brand and the message inseparable at first sight.
FRASER created a product and a brand that contributes to the daily personal commitment to stop the spread of viruses and germs.
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