L’Osteria

L’Osteria

The restaurant chain L’Osteria chose FRASER as its partner for all its global Digital initiatives

FRASER helped to build up L’Osteria’s own delivery business at the beginning of the Corona pandemic. With over 140 restaurants in more than 8 countries, L’Osteria is one of the most successful restaurant chains in Europe. FRASER developed an efficient, advanced campaign and performance marketing system for the restaurant and delivery industry and also ran the social media profiles on a national and international level as extra support.

Strategy, campaign, integrated marketing, social media, influencer marketing, performance marketing, business intelligence.

Strategy, campaign, integrated marketing, social media, influencer marketing, performance marketing, business intelligence.

Strategy, campaign, integrated marketing, social media, influencer marketing, performance marketing, business intelligence.

Strategy, campaign, integrated marketing, social media, influencer marketing, performance marketing, business intelligence.

Strategy, campaign, integrated marketing, social media, influencer marketing, performance marketing, business intelligence.

social media, influencer marketing, performance marketing and business intelligence.

social media, influencer marketing, performance marketing and business intelligence.

social media, influencer marketing, performance marketing and business intelligence.

social media, influencer marketing, performance marketing and business intelligence.

social media, influencer marketing, performance marketing and business intelligence.

FRASER’s cross-functional team directed the integrated initiative throughout the whole campaign from the strategy to platform concept and design on to performance marketing, go-to market activations and social media conception content and production.

FRASER website Results Graphic

• Conversion increased by 300% during the first 12 months after launching • 50% increase in CTR during the same period • The costs per lead dropped by 60% in average and more than 80% in most of the restaurants.