A digital-first
creative agency

We started in Berlin in 2018, founded by Benjamin Baumann, with the clear goal of being the next-gen agency, helping global-edge companies with their transformation of marketing, sales & service by supporting data, strategy, creativity and technology.

We unlock zeitgeist communication for maximum effectiveness and efficiency in today’s fragmented media landscape. We help marketers and communicators reach their full potential at every stage of development and across all industries. We believe we can change the way clients think about agencies, we are owner-managed and independent.

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Our ideas must trigger action and active engagement from the audience.

We create and craft high-relevance ideas to match the current atomised media landscape and segmented content consumption.

A highly experienced team leads FRASER together with Benjamin, bringing a diversity of skills, values, and international expertise:

Benjamin Baumann

CEO & Founder

His early career was spent working on a number of different global brands including Porsche, BMW, Allianz, Deutsche Telekom, Coca-Cola, and Hugo Boss. During his time at C3 , he built up an international creative, consulting team and a remarkable client portfolio, including luxury automotive and B2B brands. Benjamin’s success story within the luxury, telecommunication, and automotive industry goes back further to when he worked at different agencies. His most significant posting was as Client Services Director at antoni, the leading European Agency for Mercedes-Benz. There, he focused on the creative and digital leadership of the brand and built up the agency’s international market presence. Driven by a strong passion for innovative digital technologies, customer experience, brand strategy and marketing communication for over 18 years, he has been able to gain valuable insights into a diversity of industries. His focus being on business strategy and the digital world with digital transformation.

Fernando Barbella

ECD & Partner

A multi-disciplined award-winning Creative Director, with digital DNA and many years of international experience in fully integrated communications in Germany, the UK, Spain, Argentina, and Chile at JWT, DDB, BBDO, and developing and launching local, regional, and global projects with Nike, Audi, KitKat, Microsoft, HSBC, Pepsi, VW, SEAT, Gatorade, Doritos, Dove, Coca-Cola, Brahma Beer, Santander Bank, and American Express. With a deep knowledge of how technology can transform communications, but at the same time with the talent and humanity to harness this to ideas that move people, no matter the shape of those ideas. He’s an executive member of the Webby Awards by the IADAS (InternationalAcademy of Digital Arts and Sciences), the FWAs Jury, the Global Panel of MIT Technology Review, the Art Directors Club of Germany, and the Harvard Business Review Advisory Council.

David Musiol

COO & Partner

David brings experience in cross-media content development, editorial, publishing, and content marketing knowledge. Back in his days at C3, he led the team that built up the London office for Bentley as the 'Demand creation agency', adding later other luxury brands like Burgess Luxury Yachts. With C3, he later built up an agency in Prague with an international team of more than 20 people from 5 nations to become the lead content marketing agency for Škoda Auto and Česká spořitelna, two of the biggest companies in the Czech Republic.

FRASER GmbH, Immanuelkirchstraße 26, 10405 Berlin

FRASER of Switzerland GmbH, c/o Dr. Walter Sticher, Rennweg 35, 8001 Zürich

Want to join the FRASER team? We would love to shape FRASER’s bright future
together with you!

If you are a unique individual, eager to work in a great team and experienced in one of the following jobs then you are absolutely right here. And even if you don’t have the experience, if you believe you are the perfect addition to our FRASER team-then go for it! FRASER can only grow and get even better with a great team.

Contact us